Parking That Adapts in Real Time
Parking demand changes constantly. Traditional static parking systems do not.
SmartBay Flex transforms parking facilities into intelligent, responsive environments using live occupancy data, AI-driven analytics, and adaptive pricing technology. By continuously analysing how a car park is being used in real time, SmartBay Flex automatically adjusts pricing, bay allocation, and driver guidance to improve utilisation, reduce congestion, and maximise operational efficiency.
Designed for modern airports, retail centres, commercial developments, universities, EV charging hubs, and smart city infrastructure, SmartBay Flex gives operators complete visibility and control over parking performance across single or multi-site portfolios.
- Balancing occupancy across the facility
- Prioritising EV, disabled, premium, or reserved bays
- Reducing vehicle circulation and congestion
- Improving overall customer flow and parking availability
Built for Modern Parking Environments
SmartBay Flex is ideal for:
- Airports & transport hubs
- Retail & leisure destinations
- Commercial & corporate developments
- Universities & campus environments
- EV charging facilities
- Healthcare & hospital sites
- Smart cities & mixed-use developments
Whether deployed within a single car park or across a large multi-site estate, the platform is designed to scale effortlessly.
Adaptive Parking Management in Real Time
SmartBay Flex works by combining live occupancy information from Highlight’s AI Bay Monitoring platform with intelligent pricing algorithms and real-time operational data.
As demand increases or decreases across different levels, zones, or bay types, the system can automatically respond by:
- Adjusting tariffs dynamically
- Directing drivers towards quieter areas
- Balancing occupancy across the facility
- Prioritising EV, disabled, premium, or reserved bays
- Reducing vehicle circulation and congestion
- Improving overall customer flow and parking availability
The result is a smarter parking environment that continuously adapts to real-world conditions.
Download the Data Spec
Testimonials
"We have worked with Highlight for a number of years and installed their systems in all our multi-storey car parks that we operate on behalf of Heathrow Airport. Their products are innovative, very reliable, highly accurate and are aesthetically pleasing. Furthermore, they offer first class support and maintenance. We are very happy with the all round services they provide."
Lee Goodes, UK Area Manager, APCOA Parking
"Highlight Parking were able to upgrade our car park counting system which was not operating correctly. Their team designed and installed a bespoke system to work with our existing display signs and monitored and honed the counts until they were accurate. We are extremely pleased with the system and will be using Highlight to expand the counting onto other areas of our estate in the near future."
Robert Cox, Senior Operations Manager, UWE Bristol
“The S.A.F.E. system was a guaranteed investment for us. We did of course have a fire alarm system in the car park but, S.A.F.E. provides a far quicker response; we timed it at between seven and eight seconds compared to 12 minutes for our existing system.”
Richard Carney, Project Manager, Severn Trent
“Highlight is a very pro-active and innovative company, who have refined both their back office control package to include bespoke requirements from ourselves on several occasions, as well as software updates to the main systems."
John Buckmaster, Director Office Services, Fluor Ltd
"We were so impressed with the original system in our MSCP "A" with the ease of parking for customers and the extra income it generated through higher occupancy levels, that we had no hesitation in ordering it for our new MSCP “B”."
Bentalls Centre, Kingston-Upon-Thames
"We have worked with Highlight for a number of years and installed their systems in all our multi-storey car parks that we operate on behalf of Heathrow Airport. Their products are innovative, very reliable, highly accurate and are aesthetically pleasing. Furthermore, they offer first class support and maintenance. We are very happy with the all round services they provide."
Lee Goodes, UK Area Manager, APCOA Parking
"Highlight Parking were able to upgrade our car park counting system which was not operating correctly. Their team designed and installed a bespoke system to work with our existing display signs and monitored and honed the counts until they were accurate. We are extremely pleased with the system and will be using Highlight to expand the counting onto other areas of our estate in the near future."
Robert Cox, Senior Operations Manager, UWE Bristol
“The S.A.F.E. system was a guaranteed investment for us. We did of course have a fire alarm system in the car park but, S.A.F.E. provides a far quicker response; we timed it at between seven and eight seconds compared to 12 minutes for our existing system.”
Richard Carney, Project Manager, Severn Trent
“Highlight is a very pro-active and innovative company, who have refined both their back office control package to include bespoke requirements from ourselves on several occasions, as well as software updates to the main systems."
John Buckmaster, Director Office Services, Fluor Ltd

